Green Bay Packers and AFF Research administer the GBP Mentor-Protégé Program. Kathy Fredrickson, owner of Imark Consulting, presented to entrepreneurs at Lambeau Field in Green Bay.
The Entrepreneur’s Playbook for Marketing
How to Attract. Resonate. Differentiate!
- Build awareness
- Develop your core message that resonates
- Work on creating the best “first impressions” that differentiate
- Develop a marketing plan with your sales team
ARE YOU GOING AFTER THE RIGHT TARGET?
Traditional way to segment your target audience:
New way to define your audience:
- Look at psychographics
- Look at life stages
- Look at pain points