Presentation at Lambeau Field: Attract. Resonate. Differentiate!

Green Bay Packers and AFF Research administer the GBP Mentor-Protégé Program. Kathy Fredrickson, owner of Imark Consulting, presented to entrepreneurs at Lambeau Field in Green Bay.

The Entrepreneur’s Playbook for Marketing
How to Attract. Resonate. Differentiate!

  • Build awareness
  • Develop your core message that resonates
  • Work on creating the best “first impressions” that differentiate
  • Develop a marketing plan with your sales team

ARE YOU GOING AFTER THE RIGHT TARGET?
Traditional way to segment your target audience:

  • Age
  • Gender
  • Income

New way to define your audience:

  • Look at psychographics
  • Look at life stages
  • Look at pain points

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