Presentation at Lambeau Field: Attract. Resonate. Differentiate!

Green Bay Packers and AFF Research administer the GBP Mentor-Protégé Program. Kathy Fredrickson, owner of Imark Consulting, presented to entrepreneurs at Lambeau Field in Green Bay. The Entrepreneur’s Playbook for Marketing How… Read More

logo design and non-profit marketing

Talent in Advertising: Critically Important and Often Discovered Early

Gary Vaynerchuk, entrepreneur and host of the Ask Gary Vee show, has an opinion about talent. He says, “Talent is a dramatically important part of the equation (to success). It’s not just… Read More

Students experience the importance of marketing strategy.

Creating Marketing Strategy and Campaigns for Family-Owned Businesses

I’m a firm believer that a lot can be accomplished in just three weeks, even a professionally produced integrated marketing campaign. That is why I enjoy teaching interim advertising courses that help… Read More

Adjunct Teachers Focus on Professional Marketing Plans

Professionals have many reasons for going back to school, mostly centered on career goals and increased earning potential prospects. I spent four years taking evening courses to earn my Masters of Business… Read More

Women in Technology: A Positive Path to Grow Careers

Last fall while discussing daily business matters, a woman I’ve known for over twenty years made a declaration: “We are going to start a women in technology group. WIT!” Her announcement was… Read More

Advertising Activities for Youth Using the AIDA Model and Real Products

When I embarked on my tenth year of teaching as an adjunct professor at UW Oshkosh, my daughter was in second grade. While describing the course I was involved with at the… Read More

Understanding How Digital Natives Learn Can Close Generational Gaps

Marketers define generational gaps as differences of opinions between one generation and another regarding beliefs, opinions and values. As a Generation Xer finding herself outnumbered 3 to 1 in the workplace by… Read More