I was eighteen and beginning my collegiate journey as a business major and a theatre minor. Making this choice for my degree was a result of sage advice from my parents. I… Read More
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Your College Education During #COVID-19
After a few days working on taking my digital marketing courses to an online format, a thought entered my mind that added an additional layer of apprehension. Did anyone withdraw from the… Read More
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#TitanPride: A Tribute to 101 Marketing Students
It is fourteen days until the courses wrap up at UW Oshkosh College of Business for the spring 2018 semester and it feels like a mad dash to the finish. Students are… Read More
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Presentation at Lambeau Field: Attract. Resonate. Differentiate!
Green Bay Packers and AFF Research administer the GBP Mentor-Protégé Program. Kathy Fredrickson, owner of Imark Consulting, presented to entrepreneurs at Lambeau Field in Green Bay. The Entrepreneur’s Playbook for Marketing How… Read More
![Marketing Infographic](https://imarkconsulting.net/wp-content/uploads/MarketingInfographic.jpg)
Resume Infographic for Marketing Students
How can a resume infographic transform a marketing student into the ideal candidate? As a soon to be Marketing graduate from the University of Wisconsin Oshkosh, job hunting has become an overwhelming… Read More
![logo design and non-profit marketing](https://imarkconsulting.net/wp-content/uploads/2016/03/AdvertisingTalent.jpg)
Talent in Advertising: Critical and Discovered Early
Gary Vaynerchuk, entrepreneur and host of the Ask Gary Vee show, has an opinion about talent. He says, “Talent is a dramatically important part of the equation (to success). It’s not just… Read More
![Students experience the importance of marketing strategy.](https://imarkconsulting.net/wp-content/uploads/2016/03/Creating-Real-Advertising-Campaigns-Marketing-Strategy.jpg)
Creating Campaigns for Family-Owned Businesses
I’m a firm believer that a lot can be accomplished in just three weeks, even a professionally produced integrated marketing campaign. That is why I enjoy teaching interim advertising courses that help… Read More
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Adjunct Teachers Focus on Real-World Projects
Professionals have many reasons for going back to school, mostly centered on career goals and increased earning potential prospects. I spent four years taking evening courses to earn my Masters of Business… Read More
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Women in Technology: Pathway to Grow Careers
Last fall while discussing daily business matters, a woman I’ve known for over twenty years made a declaration: “We are going to start a women in technology group. WIT!” Her announcement was… Read More
![](https://imarkconsulting.net/wp-content/uploads/2016/05/Advertising-Activities-for-Youth-Using-the-AIDA-Model.jpg)
Advertising Activities for Youth Using Real Products
When I embarked on my tenth year of teaching as an adjunct professor at UW Oshkosh, my daughter was in second grade. While describing the course I was involved with at the… Read More