About iMark Consulting

Meet Kathy Fredrickson,
Chief Marketing Officer (CMO)

Kathy Fredrickson is the owner and managing partner of iMark Consulting. With over 25 years of experience in marketing strategy and execution, she has earned a reputation as a trusted advisor to small business leaders facing complex marketing decisions.

Professional Background

Kathy's career spans both consulting and education, giving her a unique perspective on marketing challenges. She holds a Bachelor of Business Administration in Marketing from UW-Whitewater and an MBA from UW-Oshkosh. Beyond her consulting work, Kathy has written over 100 MarketSmart columns for Gannett media, sharing practical marketing advice with business readers throughout Wisconsin. Her writing has made complex marketing concepts accessible to business owners at all levels of marketing sophistication.

Teaching & Academic Leadership

Since 2002, Kathy has served as an instructor at the University of Wisconsin-Oshkosh, teaching digital marketing, analytics, audience measurement, and advertising. Her courses challenge students to create real marketing campaigns for family-owned Wisconsin businesses, providing students with practical experience while delivering value to local enterprises.

Her dedication to experiential education has earned national recognition. In both 2003 and 2008, teams she co-led won the District 8 regional competition of the National Student Advertising Competition, defeating several Big Ten schools and advancing to the national finals.

Wisconsin SBDC Digital Marketing Clinic

In 2021, Kathy founded and became Director of the Wisconsin SBDC Digital Marketing Clinic, a program born from her successful digital marketing courses. The clinic connects trained student consultants with small businesses needing affordable, professional marketing assistance. The results speak for themselves: the clinic has served over 250 businesses in 45 Wisconsin counties, supporting nearly 1,400 jobs across the state. This initiative demonstrates Kathy's commitment to strengthening Wisconsin's small business community while providing students with career-building experience.

Entrepreneurship & Economic Development

Kathy's impact extends beyond individual client relationships. In partnership with leaders at the UW Oshkosh College of Business, she secured funding that led to the creation of the first MBA Executive Education Center in Green Bay, expanding educational opportunities for working professionals in northeast Wisconsin. She has presented at prominent venues including Lambeau Field, where she shared her "Attract. Resonate. Differentiate!" framework with entrepreneurs participating in the Green Bay Packers Mentor-Protégé Program, administered jointly by the Packers and AFF Research.

Our Approach

At iMark Consulting, we don't believe in one-size-fits-all marketing solutions. Every business has a unique story, distinct competitive advantages, and specific growth objectives. Our role is to uncover what makes your business special and develop strategies that communicate your value to the right audiences.

We work like detectives, investigating your current market position, listening to your customers and prospects, analyzing your competition, and identifying opportunities others might miss. This discovery process ensures our recommendations are grounded in reality and aligned with your business capabilities.

We prioritize collaboration over prescription. You know your business better than anyone; we bring marketing expertise and an outside perspective. Together, we develop strategies you can believe in and execute with confidence.

We measure what matters. Marketing should drive business results, not just activity. We help you establish meaningful metrics and regularly assess performance, adjusting strategies based on what's working and what needs refinement.

Our Quality Commitment

Helping Enterprising Organizations Achieve Growth Through Focused Marketing

iMark Consulting was founded on a simple belief: small and mid-sized businesses deserve the same caliber of marketing expertise as large corporations, but with a personalized approach that respects their unique challenges and opportunities. Since 1996, we've worked with manufacturing companies, healthcare organizations, nonprofits, and educational institutions across Wisconsin, helping them clarify their brand positioning, reach their target audiences, and achieve measurable business growth.