I was eighteen and beginning my collegiate journey as a business major and a theatre minor. Making this choice for my degree was a result of sage advice from my parents. I… Read More
![Students experience the importance of marketing strategy.](https://imarkconsulting.net/wp-content/uploads/2016/03/Creating-Real-Advertising-Campaigns-Marketing-Strategy.jpg)
Creating Campaigns for Family-Owned Businesses
I’m a firm believer that a lot can be accomplished in just three weeks, even a professionally produced integrated marketing campaign. That is why I enjoy teaching interim advertising courses that help… Read More
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Adjunct Teachers Focus on Real-World Projects
Professionals have many reasons for going back to school, mostly centered on career goals and increased earning potential prospects. I spent four years taking evening courses to earn my Masters of Business… Read More
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Advertising Activities for Youth Using Real Products
When I embarked on my tenth year of teaching as an adjunct professor at UW Oshkosh, my daughter was in second grade. While describing the course I was involved with at the… Read More