Students experience the importance of marketing strategy.

Creating Marketing Strategy and Campaigns for Family-Owned Businesses

I’m a firm believer that a lot can be accomplished in just three weeks, even a professionally produced integrated marketing campaign. That is why I enjoy teaching interim advertising courses that help… Read More

Adjunct Teachers Focus on Professional Marketing Plans

Professionals have many reasons for going back to school, mostly centered on career goals and increased earning potential prospects. I spent four years taking evening courses to earn my Masters of Business… Read More

Advertising Activities for Youth Using the AIDA Model and Real Products

When I embarked on my tenth year of teaching as an adjunct professor at UW Oshkosh, my daughter was in second grade. While describing the course I was involved with at the… Read More