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Welcome to iMark

Strategic Marketing for Growing Wisconsin Businesses

C-Level Expertise. Personal Attention. Real Results

Marketing is more than running ads or posting on social media. It's the work of figuring out what makes your business worth choosing, and then making sure the right people know it.

I'm Kathy Fredrickson, owner of iMark Consulting. Since 1996, I've helped manufacturers, healthcare organizations, nonprofits, and growing businesses across Wisconsin clarify their brand, connect with their audiences, and grow in ways that actually stick. What I offer isn't a template or a package; it's focused, strategic marketing built around what your business specifically needs.

Through the Wisconsin SBDC Digital Marketing Clinic, I've led a student team to work directly with more than 670 businesses across 52 counties. I've seen the marketing challenges small businesses face up close, and I know which approaches actually move the needle.

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Why Choose iMark Consulting

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Focused Approach

We specialize in small to mid-sized businesses, understanding the unique challenges you face. No cookie-cutter solutions; every strategy is tailored to your specific goals and target audience.

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Real-World Experience

Owner Kathy Fredrickson and her student teams have served over 670 businesses across 52 Wisconsin counties through the Wisconsin SBDC Digital Marketing Clinic. It has delivered nearly 9,626 hours and earned the trust of clients in diverse industries.

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Educational Leadership

As a teaching professor and Director of student-powered clinics, we stay ahead of industry trends and emerging marketing technologies, bringing fresh insights to your business challenges.

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Collaborative Network

We partner with specialized consultants in media negotiation, website development, and identity creation, giving you access to decades of combined expertise without the overhead of a large agency.

Our Expertise

Client Success Stories

"Kathy and I started out as college friends. She has been an inspiration in my life from day one. Her motivation, self confidence and personal character allows her to excel in life. She markets her clients the way she markets her life. With attention to detail and honest advice every step of the way."

Michelle S.

"Kathy, you are talented in the area of marketing and development and combined with your intellect and passion for the college you have added a spark that is contagious. I am dazzled by your accomplishments in fund and friend raising. Thank you for your enthusiasm and not letting bureaucracy shorten your stride."

Jan B.

"Thank you for making your project go so smoothly. Your project team here at Etna Interactive is talking about how you were the model marketer to make the website a success for your client."

Ryan M.

Let's Connect

Whether you're looking to elevate your brand, launch a new product, or revamp your marketing strategy, we're here to help. Fill out the form or give us a call to schedule a consultation.

© 2026 iMark Consulting LLC. All rights reserved.

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