I was eighteen and beginning my collegiate journey as a business major and a theatre minor. Making this choice for my degree was a result of sage advice from my parents. I… Read More

After a few days working on taking my digital marketing courses to an online format, a thought entered my mind that added an additional layer of apprehension. Did anyone withdraw from the… Read More

It is fourteen days until the courses wrap up at UW Oshkosh College of Business for the spring 2018 semester and it feels like a mad dash to the finish. Students are… Read More

Green Bay Packers and AFF Research administer the GBP Mentor-Protégé Program. Kathy Fredrickson, owner of Imark Consulting, presented to entrepreneurs at Lambeau Field in Green Bay. The Entrepreneur’s Playbook for Marketing How… Read More

How can a resume infographic transform a marketing student into the ideal candidate? As a soon to be Marketing graduate from the University of Wisconsin Oshkosh, job hunting has become an overwhelming… Read More

Gary Vaynerchuk, entrepreneur and host of the Ask Gary Vee show, has an opinion about talent. He says, “Talent is a dramatically important part of the equation (to success). It’s not just… Read More

I’m a firm believer that a lot can be accomplished in just three weeks, even a professionally produced integrated marketing campaign. That is why I enjoy teaching interim advertising courses that help… Read More

Professionals have many reasons for going back to school, mostly centered on career goals and increased earning potential prospects. I spent four years taking evening courses to earn my Masters of Business… Read More

Last fall while discussing daily business matters, a woman I’ve known for over twenty years made a declaration: “We are going to start a women in technology group. WIT!” Her announcement was… Read More

When I embarked on my tenth year of teaching as an adjunct professor at UW Oshkosh, my daughter was in second grade. While describing the course I was involved with at the… Read More